Customer Satisfaction Surveys

An organization is nowhere if it doesn’t know what its customers, both internal and external, believe, want, think, or feel. Keeping customers satisfied should be the primary goal of any organization. A customer satisfaction survey is one of the most popular surveys any organization can employ and certainly one of the primary surveys in which SurveyTracker is used. But why is customer satisfaction so important?

Companies have discovered that quality applies as much to the way they treat people as it does to their products. Consider this:

It costs five times as much to attract a new customer as it does to keep one you already have.
96% of your dissatisfied customers who have had a bad experience will not tell you.
91% of those non-complaining, unhappy customers will never come back.
Dissatisfied customers will tell ten more people (prospective customers) of their bad experience.

Today’s world-class organizations have learned to keep current customers and attract new ones by consistently exceeding expectations in every area.

SurveyTracker is the perfect tool for measuring customer satisfaction. You can create your own surveys, convert existing surveys into SurveyTracker surveys, or use the pre-written surveys included in SurveyTracker's survey library. These pre-written surveys contain a number of professionally created, proven surveys that will save you considerable time in your overall survey project!

Some of the surveys included in the survey library that may help you with customer satisfaction include:

Customer Satisfaction Assessments
Customer Service Satisfaction Survey
Customer Support Evaluation
Lost Customer Survey
Serving Difficult Customers Evaluation
Trade Show Evaluation

The SurveyTracker survey library organizes its customer satisfaction surveys into various categories. Some of these categories include:

Customer Service
E-Commerce
Financial Services
Transportation Services
Retail Services
Automobile Services
Food Services
Lodging/Vacation Services
Medical Services

Nothing is more important than understanding your customers’ needs. No software package is better at delivering the information you need than SurveyTracker.

SurveyTracker E-Mail/Web is our premier software for customer satisfaction surveys.

Additional applications for SurveyTracker: